Search Engine Optimisation, or SEO for short, are the steps taken to appear highly on Google search results, or other search engines.

A good SEO agency can help get your business to the top of the Google rankings and turbocharge business growth.

A well-designed website is only half the battle. After all, a stylish website is of no value if no one ever visits it. Most businesses need a steady flow of visitors to ensure their website is front and center for customers when they search for a specific product or service…and on Google, there is more than enough traffic to go around – every second (on average) there are 63,000 Google searches!

Beyond attracting traffic, there are many other SEO benefits:

· SEO offers much higher close rates (about 15 percent) for new leads when compared with other forms of marketing (often less than two percent).
· SEO brings quality traffic to your website. When you begin an SEO campaign, your website is updated to incorporate specific keywords relevant to the traffic you need to attract. This ensures that you zero in on your preferred audience that is most interested in your business’ product or service.
· SEO is very measurable, making it easy to understand results and return on investment.
· SEO, particularly for e-commerce businesses, ensures your business is open 24/7. This means that potential customers can engage with your business, leave inquiries and even make transactions when your business is not ‘open’.
· SEO can level the playing field among business sizes. We’ve helped small retailers outrank conglomerates like Myer and a family construction business dominate multi-nationals, among countless other examples. None have the budget of the bigger companies, but with a well-executed SEO campaign, they can thrive online.
· SEO is very sustainable. For a relatively small budget, SEO can be an ongoing strategy that can be more effective than traditional marketing and thereby reduce spending in these areas.
· SEO need not be tied to geographical boundaries. You can expand your SEO campaign as your business grows, with minimal additional expanse. For example, if you are a Gold Coast business looking for customers in Brisbane, or vice versa, increasing this reach is possible via an SEO campaign.
· Utilizing SEO techniques ensures you have a better website. At the heart of effective SEO, is an ongoing obsession to improve the user (visitor) experience. When Google sees this, they improve rankings, but it also means that websites that do SEO properly are generally more functional and easier to use.

With more than a billion websites in 2022, SEO campaigns can take a few months to gain traction. This is most relevant in competitive industries and/or major metropolitan locations. For more niche businesses and / or smaller geographic locations, we’ve often seen a surge in rankings within weeks.

SEO is not a short-term fix though – it does require an ongoing commitment from clients. Along with hard work, patience and expertise from your chosen SEO agency.

Brace yourself for a frustrating answer (sorry!) – it depends. The cost of SEO is determined by several factors including:

· Industry competitiveness – some industries are far more competitive than others. Playing SEO catch-up against businesses with well-established online presences, takes time and costs money.
· Geographic locations – to state the obvious, Brisbane is going to be a harder market to crack for SEO compared to Southport on the Gold Coast. That is not to say it is impossible to see great results in Brisbane, it just can take more time and resources (which drives up the price).
· Your website – is it SEO ready, or are you going to need major changes before you can launch an effective SEO campaign? Potentially this can add some cost to the start of your SEO campaign.

We’ve have to have a look at your website, as there could be several reasons why you’ve seen a drop in traffic.

If your drop in traffic is fairly sudden, we’d encourage you to have a read of our Google Penalty Recovery Services page.

If the drop in traffic has happened over a long period, the reasons are likely to be less sinister. One reason could be that your competitors are now focused on SEO and have got the jump on your business. Or it could be time for your business to revisit its SEO and find out the reason for the deterioration.

A do-it-yourself approach is always a possibility. However, it is worth considering that the learning curve is incredibly steep (and the goalposts move regularly!). Those taking on an SEO campaign themselves will need to consider page optimization, conversion rate optimization, keyword research, Google My Business, link building, content creation, use of metrics … The list goes on. The reality is that there are many moving parts in any successful SEO campaign.

Given these challenges, we think it makes sense to work with a reputable SEO agency. And our experience over the years has told us that the agency approach will always prove more successful, cheaper, and faster than keeping SEO in-house.

Working with a team that lives and breathes SEO each day will represent your best chance of SEO having a material impact on your business’ growth.